You know what it’s like: you go browsing online for something that interests you – perhaps a new sweater. The next time you visit your regular news site, all the banners contain ads for the particular sweater you have been looking at. A third-party cookie has collected data about your surfing pattern.
Newsletters are hotter than ever
If you consider modern digital communication channels, perhaps emails are not at the top of your list? But the fact is that emails in general and newsletters, in particular, have gone from being tired to trendy.
Why digital marketing is even more important post-covid
Covid-19 quickly changed the way we buy stuff. Working at home and quarantine accelerated the already existing e-commerce trend.
About personalization – and why it´s important
It’s been a long time since one size fit all. Therefore, it is essential that you as a marketer have knowledge of your clients – and give them the content they expect, wherever they are.