Content marketing and traditional advertising are different strategies for achieving the same goal – communicating with a target group and influencing their buyer behavior. Both come with advantages and disadvantages, but much points to the fact that content marketing is in many cases more effective than traditional advertising.
You know what it’s like: you go browsing online for something that interests you – perhaps a new sweater. The next time you visit your regular news site, all the banners contain ads for the particular sweater you have been looking at. A third-party cookie has collected data about your surfing pattern.