Parsly

Parsly is a tech startup focusing on the restaurant industry, a platform that helps restaurant owners keep track of their purchases and improve margins. Prior to the launch in June 2021, the founders contacted us at Starlings to get help with the service launch.

What is needed for a service to take off? Of course, it is about establishing a new behaviour in the customer, in this case, restaurant owners, but also communicating about the service and what it offers. Straightforward with a fun copy and modern design was the solution.

Here’s how: Parsly is a free tool for analyzing restaurant purchases. The service reads and registers all the restaurant’s invoices, stores the information and presents it as statistics for the service’s users. The person who runs the restaurant can quickly and clearly conclude and change where needed. Excellent!

At Starlings, we developed a brand design for the service, which we then turned into a new website, business cards and flyers. We wrote content and copy in Swedish and English. Thanks to an efficient collaboration with short, fast feedback loops, we were able to publish a platform built by our partner agency Infrakultur in just a few weeks.