In a recession, the marketing budget is often the first to be tightened, but is that really the right way to go? Yes, if in the long term you want to reduce your brand awareness, customer loyalty and lose market share to competitors.
Have you heard this before? That it is in a hurry and that quality is important? And don’t exceed the budget. This is the balancing act we all work with – the production triangle – the relationship between time, quality and cost.