It is not unusual for a marketing plan to gradually decrease. Time becomes short, priorities change and activities are lost.
So how can this be prevented? With a content calendar, of course.

It is not unusual for a marketing plan to gradually decrease. Time becomes short, priorities change and activities are lost.
So how can this be prevented? With a content calendar, of course.
If you consider modern digital communication channels, perhaps emails are not at the top of your list? But the fact is that emails in general and newsletters, in particular, have gone from being tired to trendy.
Covid-19 quickly changed the way we buy stuff. Working at home and quarantine accelerated the already existing e-commerce trend.
Does your social media business operate ad hoc? You are not alone.
Many companies know they should do something but are unsure of what.
At the same time, a plan for social media is needed just like for any other marketing. Here are the suggestions for you to get started.
Is all content marketing always the same? No matter your target audience? The answer is no. When you invest in B2B content marketing, you must think differently from marketing to the end consumer.
It’s been a long time since one size fit all. Therefore, it is essential that you as a marketer have knowledge of your clients – and give them the content they expect, wherever they are.
The algorithms of Google are constantly evolving, and now they also examine the quality and relevance of the entire site and not just the specific content. The context of your content consequently affects its ranking.
Over the past year, video, in addition to text, has been the content that works the best. The present-day consumer also expects to get more video content from their favourite brands. In addition – video keeps the audience engaged for longer than any other type of content.
According to the report Svenskarna och internet 2019, by Swedish Internetstiftelsen, as many as 55 per cent sometimes listen to a podcast. About 9 per cent listen each day, three times as many as in 2015.
At the beginning of the new year, we can be sure of two things: Content marketing will become even more critical. The creation and distribution of content will change radically (again).