In a recession, the marketing budget is often the first to be tightened, but is that really the right way to go? Yes, if in the long term you want to reduce your brand awareness, customer loyalty and lose market share to competitors.
If you consider modern digital communication channels, perhaps emails are not at the top of your list? But the fact is that emails in general and newsletters, in particular, have gone from being tired to trendy.
Does your social media business operate ad hoc? You are not alone. Many companies know they should do something but are unsure of what. At the same time, a plan for social media is needed just like for any other marketing. Here are the suggestions for you to get started.
The algorithms of Google are constantly evolving, and now they also examine the quality and relevance of the entire site and not just the specific content. The context of your content consequently affects its ranking.
Over the past year, video, in addition to text, has been the content that works the best. The present-day consumer also expects to get more video content from their favourite brands. In addition – video keeps the audience engaged for longer than any other type of content.
According to the report Svenskarna och internet 2019, bySwedish Internetstiftelsen, as many as 55 per cent sometimes listen to a podcast. About 9 per cent listen each day, three times as many as in 2015.