Category: Marketing

Content marketing eller traditionell reklam? Starlings reder ut.

Content Marketing vs Traditional Advertisment

Content marketing and traditional advertising are different strategies for achieving the same goal – communicating with a target group and influencing their buyer behavior. Both come with advantages and disadvantages, but much points to the fact that content marketing is in many cases more effective than traditional advertising.

Newsletters are hotter than ever

If you consider modern digital communication channels, perhaps emails are not at the top of your list? But the fact is that emails in general and newsletters, in particular, have gone from being tired to trendy.