Content marketing and traditional advertising are different strategies for achieving the same goal – communicating with a target group and influencing their buyer behavior. Both come with advantages and disadvantages, but much points to the fact that content marketing is in many cases more effective than traditional advertising.
The cookie death – is digital marketing beginning to crumble?
You know what it’s like: you go browsing online for something that interests you – perhaps a new sweater. The next time you visit your regular news site, all the banners contain ads for the particular sweater you have been looking at. A third-party cookie has collected data about your surfing pattern.
Why you should use a content calendar
It is not unusual for a marketing plan to gradually decrease. Time becomes short, priorities change and activities are lost.
So how can this be prevented? With a content calendar, of course.
Newsletters are hotter than ever
If you consider modern digital communication channels, perhaps emails are not at the top of your list? But the fact is that emails in general and newsletters, in particular, have gone from being tired to trendy.
Why digital marketing is even more important post-covid
Covid-19 quickly changed the way we buy stuff. Working at home and quarantine accelerated the already existing e-commerce trend.
The content marketing campaign has been going on for 120 years
What do the world’s most famous restaurant guide, the first soap opera, and a calendar from the 18th century have in common? They are all examples of content marketing from a time long before content marketing was a concept.