AFA FÖRSÄKRING

When we produce films, it is often on behalf of an advertising agency – in this case together with ANR+1. We were given responsibility for the entire production – team, filming locations, technology, logistics and so on. We were also responsible for post-production and in total the process spanned about three months. And the result? A nice and inspiring information film of about one minute for AFA Försäkring, which celebrates our everyday heroes and at the same time reminds you that it is important to be insured at work.

As usual, it’s great fun to produce a film – especially when we’re involved from the start and get to see the project grow. We were hired at the end of June, when the script was written, and had the opportunity to be involved in some of the creative stuff. Filming was scheduled for mid-August and some scenes would take place in school settings. So there was a rush to lock filming locations before the summer – schools close for summer vacation as usual. Some scenes took place in hospital settings and it would prove impossible to attain permission to shoot in authentic settings after the pandemic, so things were looking dire. And flying drones in Sundbyberg? No, it didn’t go so well due to the proximity of Bromma Airport. The solution to all challenges is to be flexible and think outside the box. This production was no exception – we constantly had to challenge our original ideas. Luckily, everyone in the project was just that – flexible.

This production will not be shown on TV or cinema but is adapted to be shown on the web and in social media. With all variations included, no less than eleven films were delivered to the advertising agency.