Arla Foods

Since Starling’s content team moved into Arla in early 2016, the assignments have been many and varied.

Some major content projects that stand out are new interaction design and new content for arla.se. After setting structure and tone of voice, we produced several hundred articles – from business information to content about food and health and editing old and producing new texts.

Furthermore, our video team has produced many shorter and longer clips for both in-house and external publishing – from food inspiration ahead of Christmas to company news.

In addition, we have produced content for Sweden’s most-read spot – the reverse of the milk cartons.

A considerable part of the initial work with each new client is what we call the discovery phase. That’s when we bombard the client with a whole lot of questions.

We find out what is lacking in communication and the goals and visions for an optimal outcome. Whom are we going to talk to? In which channels and platforms? How? And not least why?

Inciting interest and creating an enthusiastic connection with the target group is based on solid research, experience, knowledge, and empathy.

We use all of the above to achieve the most significant and desirable effect.