Sounding strange? Sure, speaking to your client is a way to market and drive sales, right? At the same time, there are new, clever ways to keep the conversation going – both with and without chatbots.
The content marketing campaign has been going on for 120 years
What do the world’s most famous restaurant guide, the first soap opera, and a calendar from the 18th century have in common? They are all examples of content marketing from a time long before content marketing was a concept.