Over the past year, video, in addition to text, has been the content that works the best. The present-day consumer also expects to get more video content from their favourite brands. In addition – video keeps the audience engaged for longer than any other type of content.
The live stream audience continues to grow as well. In a survey by Livestream, 80 per cent answered that they would rather watch live video than read a blog post. In addition, 81 per cent of respondents watched more live videos than the year before.
So regarding your own target group – how to think?
One way is to open up and invite to the production of user-generated content surrounding your own brand. With the right message that helps customers create, for example, video reviews, you´ll acquire an army of mini-influencers that help you expose your brand.
WHERE IS YOUR TARGET GROUP?
Another key factor is where you publish your video content. Depending on your target group, for example, Youtube, Snapchat, TikTok, Facebook, Instagram, LinkedIn, and your own website on both desktop and mobile.
DIFFERENT TYPES OF CONTENT
Regarding different types of content, and depending on who you want to reach and where, there are various options such as webinars, motion graphics, product demos, behind the scenes, expert interviews, etc.
DIFFERENT PLATFORMS AND CHANNELS
Finally, it is essential to adapt the video to different platforms and channels. Rectangular in width or height? Square with or without text? Short or long. Web or mobile? Which social media etc. etc. And know this even before production begins – post-production will be so much easier, faster, and cheaper.