Channels/platforms – where we do it
To succeed, we must know where to find our target group. In the initial fase, we create a deeper understanding of the target group – their needs, behaviours, preferences and driving forces – and their choice of channels and platforms. We also plan for and set up any ad settings for each channel.
In our daily newsroom, we early on decide what content to create and where to publish it. In a more extensive digital concept, we produce for many channels and platforms simultaneously. This makes production faster and more cost-effective.
Our assignments can also be smaller, such as producing newsletter texts – a cost-effective way to reach your target group.
SMART MEETINGS MAKE WORKING MORE EFFICIENT.
We schedule a meeting right after launch, when we follow up, evaluate and optimise. For larger ongoing productions, we also have editorial meetings regularly.
The editorial board meetings involve clients and teams as well as key people within the company. We evaluate the effect based on our KPIs and initiate a rough plan for the upcoming period. Maybe there are activities, and new product releases that need synchronising? Or perhaps PR activities that need to be highlighted and managed.
We are never too busy to take on a quick project at short notice.