Strategy

NAILING THE CHALLENGES, INITIATING THE PLAN AND ESTABLISHING THE GOALS.

Together with our client, we create a project framework with a clear problem description and the goals we are to achieve with the project. We get a deeper understanding of the target group – their needs, behaviours, the channels of choice and preferences in terms of messages and other driving forces. We use existing data and if necessary complement with our own research.

BENCHMARKING AND ANALYSIS.

TARGET GROUP ANALYSIS.

CURRENT SITUATION ANALYSIS.

MAPPING OF BUSINESS AND BRANDS.

STRATEGY DEFINITION.

Workshops.

ORGANISATION AND COACHING/TUTORING.

MAPPING OF USERS AND CUSTOMERS.

IN THE STRATEGY PART, WE ALSO SET THE KEY PERFORMANCE INDICATORS FOR THE ENTIRE PROJECT.

Depending on which channels or platforms we prioritize, they can be, for example:

CLICK-THROUGH RATE (CTR)

COST PER CLICK (CPC)

CLICK-THROUGH CONVERSION (CTC)

COST PER MILL (CPM)

REFUSAL FREQUENCY

LANDING PAGE TRAFFIC

NUMBER OF LISTENINGS

NUMBER OF VIEWS

TIME SPENT

CUSTOMER SATISFACTION

NUMBER OF PURCHASES / SIGN UPS / BOOKINGS

ETC.

Concept

With the right content concept – large or small we make sure your information reaches out in the media channels you control.

Content

Production, layout, and publishing in selected channels and platforms. Analysis, optimisation, and conversion.

Platforms/channels

Print, web, or video? Social media, native advertising or newsletters? Wherever your target group is – we can help.