NAILING THE CHALLENGES, INITIATING THE PLAN AND ESTABLISHING THE GOALS.
Together with our client, we create a project framework with a clear problem description and the goals we are to achieve with the project. We get a deeper understanding of the target group – their needs, behaviours, the channels of choice and preferences in terms of messages and other driving forces. We use existing data and if necessary complement with our own research.
IN THE STRATEGY PART, WE ALSO SET THE KEY PERFORMANCE INDICATORS FOR THE ENTIRE PROJECT.
Depending on which channels or platforms we prioritize, they can be, for example: